[Manufacturing OEMs to Solve Short-Term Product Qualification Difficulties, Self-Construction of New Energy Vehicles Is the Way for Future Development] During the transition period of the automotive industry, how to achieve rapid transformation of automotive manufacturing is a difficult problem. Current trends in the intelligent, networking, and sharing industries are bringing about a revolution in the entire industry chain of the automotive industry. The birth of new forces has brought new production models. When such changes are transmitted to the manufacturing industry, the production of the automobile industry Manufacturing is forming a new look.
With the country’s tightening of new energy vehicle production qualifications, for new players entering the car manufacturing sector, whether to choose the OEM model or build a factory? Many new car builders are facing a difficult choice!
Those looking for new energy vehicles
There are many traditional automobile factories. After the automotive industry market was liberalized, China's state-owned auto industry and private auto industry have all achieved great development. Especially in the past 10 years, the strong demand for automobiles in the consumer sector has stimulated the automobile basic manufacturing industry. Rapid development. Formed the above five major state-owned holding groups of BAIC, FAW, FAW, BAIC and GAC. Together with the rise of private automobile groups such as BYD, Chery and Geely, China's auto manufacturing industry system has reached a certain degree of maturity. However, with the transformation of the auto industry, the traditional pattern of China's auto industry will be broken. When the next batch of new carmakers was born, many new production modes were produced, including the OEM mode.
Weilai's first SUV, the ES8, is produced by JAC. Weilai Automobile provides the necessary technical information for Jianghuai Automobile. At the same time, Weilai Motors provides Jianghuai with components and materials needed for the production of cooperative vehicles. As a foundry party, JAC will be mainly responsible for the cooperation in the application of model production qualifications and the subsequent approval of a series of projects. The two parties initially confirmed that the production and sales plan is 50,000 vehicles/year. Weilai ES8 was sold at the end of last year. It was originally planned to be delivered in the first half of this year. Now that one-third of the past has passed in May, it may now face “diveâ€.
When it comes to OEMs, it has to be said that Haima is the OEM of Xiaopeng. One of the major bottlenecks in Internet construction is how to mass produce. In order to solve this problem, Xiaopeng’s initial idea was to set up factories on its own. In May 2017, Xiaopeng Motors announced that it will begin building its own new factory in Zhaoqing City and strive to bring small batches to market by the end of the year.
However, Xiaopeng Automobile encountered the same problems as Weilai, and it was too time-consuming to set up a factory to produce its own products. As a result, Xiaopeng car is faced with the problem of who to find the OEM. Since independent manufacturers basically have their own new energy vehicle plans, large-scale car companies will basically not develop competitors for themselves. In addition, Xiaopeng vehicles targeting the low-end market are also foundry factories. Do not really engage in joint ventures. In this case, hippocampus is very appetite for Xiaopeng.
Since last year, the sea horse car flies can be regarded as lonely, using a word to describe this year's hippocampus, that is falling. In June last year, sales of hippocampus automobiles were 8513, a year-on-year decrease of 46.93%, and it was already the sixth consecutive month of decline in production and sales of hippocampus in 2017. Since then, hippocampus sales have continued to plummet. Since the continuous expansion of the domestic SUV army in 2016, the competitive pressure on the S5 in the hippocampus has doubled, and the sales volume has become increasingly severe. In terms of new energy vehicles, hippocampus has not made much progress. Love EV and Premarve EV have no chatty sales.
For OEM Xiaopeng Motors, Haima Motors may be able to obtain certain technological advancements in the Internet and new energy fields, which may enhance the sales and reputation of hippocampal vehicles. In addition, Haima Motors’ strength in new energy is weak, even if it cultivates an opponent and influences. Not too much. For Xiaopeng Motors, the first is to quickly mass-produce real vehicles, and the second is to control costs. In this way, the hippocampus that lost its soul and lost its energy in the upper body of the new energy has become the only choice for Xiaopeng. In fact, Xiaopeng car itself is now facing the test of production qualification and market, can not get the user's praise, yet to be tested.
Foundry to solve the short-term production qualification problems, self-built is the way to future development
With the constant maturation and improvement of new technologies, the access threshold has been appropriately improved. Do new players need to build a factory to start from scratch? Or choose OEM? This is a multiple choice question.
Many auto manufacturers have faced the issue of overcapacity in the last round of development of the auto industry. It is no longer difficult for advanced production lines and factories to meet the annual output of 100,000 units. Professional work is done in a professional factory, and the OEM model is actually feasible.
The development of electric vehicles, from the radical changes in the power system, the overall body of the reservation, so that the production of automotive parts and components greatly reduced, regardless of the process or quality control are advantages. Three electric technology replaces the traditional fuel power system, so that the new car manufacturers have the opportunity to quickly cut into the automotive industry, it is entirely possible for a company to build a car to achieve a curve overtaking. However, as a new player who has just entered the automotive field, it is necessary to have a clear understanding of how to re-evaluate its ability to integrate resources in new areas and face its own shortcomings. Strive to avoid weaknesses and leverage strength to make better products and services. As new players, resource integration capabilities, this ability includes the integration of technical personnel and the integration of funds, both of which are incomparable to traditional manufacturing.
Constraints on the threshold of new energy vehicle production qualifications, many domestic Internet car manufacturers are mostly looking for the traditional enterprise foundry and self-built factories between the two roads, but in the end which road is more suitable for the rapid development of these emerging brands There is no standard answer. OEM or self-built? In the case of OEMs to solve their production qualifications and self-built factories can go more steadily, auto makers should make decisions that meet their own development based on their own development.
summary:
At present, the new vehicle builders have recognized that the production of new energy vehicles requires in-depth control of the production process, improvement of quality control and final product quality, and in the construction of new energy vehicle production bases. All local governments have come up with preferential policies such as land and taxation, and in terms of future capacity reserves, they will also make practical preparations for the production of models.
The scheme of selecting OEMs can bypass the problem of the “Enrollment Card†in a short period of time, and it can help reduce the investment pressure by relying on the manufacturing technology accumulation of the traditional OEM. However, from the perspective of long-term development, generation work is a short-term emergency strategy. Obtaining qualifications and building a factory from a strategic point of view is the real solution. Only by looking at your own strengths and leveraging on the strengths and weaknesses of the two sides, effective integration of their own platform resources and the use of good advantages will enable them to make rapid progress in the field of new energy vehicles.
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