688 million Chinese netizens are looking at mobile phones at 620 million

According to Xinhua News Agency on the 22nd, China Internet Network Information Center (CNNIC) released the 37th "Statistical Report on the Development of China's Internet Network". According to the report, as of December 2015, the number of Chinese netizens reached 6. With 8.8 billion people, the Internet penetration rate has reached 50. 3%, half of the Chinese have access to the Internet, of which 90. 1% of netizens access the Internet via mobile phones. At the same time, the mobile Internet has shaped a new form of social life. The "Internet +" action plan continues to help enterprises develop, and the impact of the Internet on the overall society has entered a new stage.

According to the statistics of the report, as of December 2015, there were 39.51 million new netizens in 2015, with a growth rate of 6. 1%, an increase of 1 from 2014. 1 percentage point, the growth rate of netizens has increased. Internet users' Internet devices are being concentrated on the mobile phone, and mobile phones have become the main factor driving the growth of Internet users. As of December 2015, China’s mobile Internet users reached 6 in size. 2 billion, accounting for 90% of the netizens. 1%.


According to the report, the surge in the number of Internet users and strong market demand have driven a broader application development boom in the Internet. 2015, 1 . One billion netizens realize online education through the Internet, 1 . 5.2 billion netizens use online medical care, and 96.64 million people use the Internet to book taxis. The number of online reservations has reached 21.65 million. The inclusive, convenient and shared nature of the Internet has penetrated into the public service sector, and it has also provided a strong guarantee for accelerating the improvement of public service levels and effectively promoting people's livelihood improvement and social harmony.

The report also shows that in the past year, the proportion of corporate Internet usage has been rising, and the "Internet +" action plan has continued to help enterprises develop. Statistics show that as of December 2015, 34. 0% of enterprises set up Internet full-time positions at the grassroots level, 24 . 4% of companies have set up Internet-related full-time teams, 13 . 0% of enterprises are led by the decision-making layer in Internet planning. Driven by the rapid development of China's online retail market, the proportion of online sales and purchasing business of enterprises has exceeded 30%, and the sales scale has grown rapidly. With the widespread use of mobile networks, mobile marketing has become an important channel for corporate promotion. Among the companies that have launched mobile marketing, WeChat marketing promotion rate reached 75. 3%, the most popular mobile marketing promotion method.