Offline is still the mainstream sales of 4G mobile phones in 2015

In a blink of an eye, 2016 has already passed a month, and various data on the smartphone industry in 2015 have also been released. Recently, Sino announced the domestic 4G mobile phone sales report for the whole year of 2015. According to statistics, the total sales volume of domestic 4G mobile phones reached 291 million in 2015, and the overall trend showed an upward trend. At the same time, the popularity of Internet mobile phones has gradually dispersed, which is also a major feature of this data. (The picture in the text comes from the network)


Recently, Sino announced the domestic 4G mobile phone sales report for the whole year of 2015. According to the data, the sales of 4G mobile phones in 2015 increased month by month, and the total sales volume reached 2.9107.6 billion units. Compared with the steady increase in sales of mobile, Unicom and Telecom 4G mobile phones, the rapid increase of the 4G public version reflects that the proportion of custom machines on the market is currently tilting towards the public version or the full Netcom version. This also reflects to some extent that the user's buying habits for 4G mobile phones have changed.

At the same time, domestic mobile phone 4G shipments are 1-10. At the same time, Sino has also given monthly sales data of various mobile phone brands in the domestic market in 2015. It is easy to see through data that Apple, OPPO, vivo, Huawei and Samsung respectively occupy the The top five on the list; Lenovo, Xiaomi, Huawei Glory, Cool and Meizu are ranked 6-10 respectively. It is worth mentioning that the annual sales of the above top ten brands have exceeded 10 million.

Domestic mobile phone 4G shipments 11-20

Careful analysis of the brand's sales list is not difficult to find, the top five brands are basically relying on traditional sales channels to obtain such a good sales, especially OPPO, vivo is a representative brand based on offline channels. In contrast, the Internet mobile phone brands that ignited the previous two years have clearly lagged behind the traditional offline brands in terms of market volume. This also implies that the future of the smart phone industry is likely to be based on a combination of offline and online.