I have to say that now Apple is not a former apple...
When Joe grandfather was alive, it was difficult to imagine that proud and lonely Apple would take the initiative to apologize. Even if there is something wrong, then it must be death. Let it rain and wind, I will not move. Of course, in order to pursue the perfect personality, Joe's Father will not appear in today's "down-door" incident.
However, although Apple took the initiative to apologize, the processing results still did not deviate from the commercial attributes. The nature of Cook's "businessmen" was still exposed.
Apple said that "Some users are disappointed by Apple. Here, we sincerely apologize." Apart from emphasizing that battery life is affected by many aspects, it also gives a solution that looks like "conscience"-- For users who need to replace the battery with the iPhone 6 and subsequent models, the price of the warranty battery will be reduced from 608 yuan to 218 yuan, a full reduction of 390 yuan!
At first glance, the reality of Apple's watch was unexpected - it was an apology of "sincerity and fullness," and it was the battery price that fell to a "freezing point."
However, such an apology is absolutely not! full! meaning!
From the beginning and end of things, Apple's down-clocking of the old iPhone is already a "real hammer." In addition to apologizing and upgrading the latest systems to improve, the most correct approach is to provide users with free replacement batteries. This is what a responsible company should do.
But now, Apple just lowered the price of the battery. Although it is large enough, it is still wrong. From another perspective, Cook even wanted to make a big profit.
Since the replacement of the battery will solve the problem of the slowdown of the old iPhone, there are naturally many users to replace the battery, and although the battery price is reduced to 219 yuan, Apple can still guarantee their own profits. After all, a lot of good quality third-party iPhone batteries are available, but the price is only a few dozen yuan.
The price of Apple's 219 yuan plus the name of the official battery is very attractive. Those users who are prepared to continue to make use of the old iPhone or purchase third-party batteries will naturally choose Apple's official services. As a result, Apple can also take the opportunity to collect money.
Apologizing and profit-fixing methods have to be said to fully show Cook's "businessman" qualities.
According to Apple's current virtues, it is only a "money-making machine" and it is difficult to call it an "innovative enterprise."
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