From the world of two people to a family of three, Samsung’s home appliance has become a poem

"In this world, it is not only spirits that can intoxicate people, but only passionate ones that will be engraved. Sometimes, a lighter one will last for a long time; a kind of unintentional, more soul-wrenching; a piece of simpleness will be able to maintain a lifetime." Bai Mumei's "If you are safe, it is sunny" wrote a paragraph like this.

In 2015, Samsung took a 17-segment “I come to my house” ad to show a feeling of safety in the world and time. Two happy men and women who have just entered the marriage hall, life is bit by bit beautiful and sweet, and Samsung Electronics coincides with the appropriate emergence of life for the two added more convenient and warm. The deep Japanese hues and sweet lyrics of Ono Lisa's “my boy” conveyed us a lifestyle that was casual, satisfying the young people’s longing for marriage and love for the new family.

In 2016, Samsung continued to launch 9 new TV series “Come to My Place” TVC. Using the natural and fresh Han Fan style with light and comfortable music, it depicts the warm daily life of a family of three after moving to the suburbs. From the romantic and sweet two-person world to the warm and loving family of three now, Samsung's eternal pursuit of “textured life” and the sense of quality and comfort tailored to life are unchanged.

This year, Samsung explored the concept and concept of "home" from the perspective of the hero and heroine. In a bit of life, the home is a harbor where the male owner rests when he is tired, and the love nest that the hostess takes care of. In the numerous markets, “home” is the only small space that belongs to you and her. It is so important to each other.

Samsung Appliances: Take care of every happiness

Home appliances are never the protagonists in our family life. Talents are. Samsung's home appliances are silent and accompanied by the longest love, accompanied by people's warm life. Even if the outside is wonderful, home will always be our warmest destination. The series of commercials shot by Samsung has made ordinary housework interesting, and even the trivial things such as combing hair for children have become warmhearted.

From the world of two people to a family of three, the constant warmth and warmth, and Samsung guarded all-weather quality of life. Samsung's construction is not just the promotion of products, but also conveys the thinking about the relationship between people, people and home appliances. Wake up from the fresh air in the morning; take fresh fruit from the refrigerator; lean on the couch to watch the beautiful scenes on the TV; and wash your laundry. What really touches people is precisely these small things that seem worth mentioning but are warmhearted. When the background music sounds, accompanied by the soft voice of the singer, see the interaction between the three people at home, and home appliances, people feel that this is the life, is the home.

Samsung's home appliances are modeled on high-end family life. A series of “heart attacking techniques” link users and communicate emotionally with consumers. While chanting common stories, they have resonated with the public. In the three-year video of “Come to My House,” Samsung demonstrated an extraordinary but touching heartwarming drama, and Samsung’s home appliance appeared in each episode in a timely manner. It promoted the development of the plot with high-end, high-quality product features. Care for every ordinary life.

Dream House: Open Future Life

This year, apart from continuing to use TVC to continue to explore the definition of "home," Samsung also sent a warm invitation to the whole nation to "get it in my house," and moved the warm home in the video to reality. Samsung is committed to building a home with Samsung appliances is the home of people longing for. With this dream, Samsung is very eager to create a “Samsung Dream Home” in the center of the CBD in the north of Guangzhou, and equipped with a full range of high-end Samsung appliances. Demonstrate high-end, quality, technology, and humane lifestyle.

With the continuous development of the concept of the Internet of Things, All Things has become the pursuit of home appliance companies, and the importance of smart home in life is naturally self-evident. Whether it is the sharing of mobile phone and television resources, outdoor control of washing machines, access to food in refrigerators, or the opening of home air purifiers before work, smart homes are vital for improving the quality of life. effect. The good things in ordinary life may not be owned by smart homes, but lack the care of smart homes.

Under the rising background of the middle class, strong purchasing power has spawned a new round of consumer upgrading, and high-end lifestyles and high-end home appliances are increasingly sought after by consumers. According to the "China's Middle Class User Behavior Report," published by Ovy Cloud.com, the middle class attaches great importance to the quality and details of home appliance consumer products. They are more emphasis on product quality. In addition to embodying safety and high-tech content, they also hope that these products will have some of their own life characteristics. Relying on its strong brand innovation and its "consumer-centric" service concept, Samsung Electronics continues to iterate technology and strive to upgrade the experience, aiming to meet the ever-escalating consumer demand with customized high-end products and services.

In order to allow more consumers to enjoy the quality of life brought by Samsung appliances, Samsung has also started a warm and heavy dreams plan: Samsung home appliances thousands of trials, with a choice of frame to give 365 days of hospitality. From October 16th to 31st, orders from JD.com (https://sale.jd.com/act/pNxnvgt6hF5UZBTc.html) can be submitted for Samsung TV UA65KUF30E (limited edition of 995 units) and QA55Q7C (limited edition of 5 units). Refrigerator RS62MAJ00FE/SC (limited to 1,000 units), washing machine WD90K5410OG/SC (limited 700 units) free trial; October 20 can apply for Samsung KJ350F-M3035WM air purifier (300 limited edition) free trial. For details, please refer to Jingdong Samsung Appliances official flagship store page. The ideal of life is to live a dream. Samsung Electronics uses 3,000 free trial opportunities to make more people live an ideal life.

Samsung used a three-year period to show a warm heart drama, which brings unique thinking about “dream home” and reinterpretation of high-end lifestyle each time. For a long time, Samsung has adopted high-end, high-quality, and intelligent products to protect the ordinary happiness of families and change their lives with innovation. The home of Samsung appliances is the home to people longing for.

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