After joining the Splyt Global Travel Alliance in March, it was recently announced that the cooperation with the alliance had been completed. All vehicles on the platform will be opened to members of the Splyt Global Alliance. This means that any platform user of Splyt's global travel alliance can use the above-mentioned platform service of the alliance to call the easy-to-access car in China.
It is understood that this is only the first step to facilitate the full implementation of the "introduction to come + go" international layout. Next, E-Commerce will further promote the connection of Splyt Global Alliance members. In the future, E-Platform users can also enjoy the alliance overseas car service through E-App to achieve the two-way integration of cross-border vehicles so as to make it easier for them to “go outâ€. "Strategic deployment, accelerating the global market layout.
Easy to land Splyt global travel alliance to achieve borderless cars
It is understood that the Splyt Global Travel Alliance was established in 2014 and is headquartered in London, England. The purpose of this alliance is to break the national borderline of high-quality travel resources and enable members of the alliance across countries and regions to exchange travel resources such as taxis and private cars under their respective platforms. As a result, the travel platform users of alliance members can use the existing travel software to seamlessly access the car networks of other countries and regions and enjoy the service of calling without borders.
Easy to join the alliance in March 2017, and because Splyt's alliance has regional exclusivity, Yi Zhi is the only member of the alliance in China. It is understood that after three years of development, the Splyt Alliance service area covers more than 380 cities in more than 80 countries on five continents. There are many members of the alliance in the field of Internet unicorn companies, including the Middle East Careem, Brazil Wappa, France Taxis Bleus and so on.
According to authoritative data, foreigners have been showing rapid growth during the past 10 years. In 2016, the number of foreign tourists entering China has exceeded the 28 million mark. However, due to barriers such as resources and languages, domestic foreign tourists have been tepid in the private car travel service market, and their scale has not been expected to grow. There is still a huge commercial potential to be tapped.
It is widely believed in the industry that foreign tourists generally have high requirements for the safety and convenience of travel, and are less sensitive to prices, and are natural target customers of special car services. Obviously, this is consistent with the positioning of “high-quality usersâ€, which means that they are also potential high-quality users who are easy to match.
Going global through “going out + introducingâ€
It is understood that Yiyi has opened its overseas market layout in early years and penetrated in more than 30 cities including New York, Sydney, London, Vancouver, and Tokyo. In March of this year, Yiyi officially announced its participation in Splyt's global travel alliance. This has also become an important milestone in the easy-to-international layout and will greatly accelerate its global journey to the sea.
The alliance is officially on the ground, and it is easy to use Splyt as a lever to realize the “introduction†of resources. On the one hand, it will inevitably expand the market share in the domestic market. On the other hand, it can also be a springboard to achieve easy implementation. To expand in overseas markets.
According to the person in charge of the Department of International Business, the Splyt Global Travel Alliance is a strategic deployment that is easily introduced to the globalization strategy. Next, Yiyi will also leverage the overseas resource advantages of Cuiyun Capital and fully launch the strategy of “going globalâ€. This means that the global alliance members will have access to the platform for both private and private car resources.
By then, besides China, Easy Access users can directly use Easy App to call vehicles in more than 380 major cities around the world. Moreover, with the further expansion of the alliance and the expansion of overseas resources of Chuangyun Capital, Yiyi will achieve real Globalization is big.
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