On September 13th, the carnival days of technology enthusiasts (and of course workers)!
Because Apple has yet to launch a new machine, of course, it is still more widely disseminated:
However, after watching this morning's Apple conference, Xiao Bian thinks that Apple has a product that is ten years old and one of its features is expensive!
Can not afford to buy anyway, Xiaobian still more concerned about the release of Apple TV 4K, this is undoubtedly a major event for the television industry!
Harvest 1
Apple TV 4K has 4K resolution output capability, which is 4 times the picture quality of 1080P resolution, and this Apple TV 4K also supports HDR function, which supports HDR 10 and Dolby visual effects specifications. On the hardware side, the Apple TV 4K uses the A10X chip, which is 2 times faster than before.
In terms of selling price, Apple TV's 32GB (not 4K version) price is 149 US dollars, 32GB 4K version is 179 US dollars, and 64GB 4K version is 199 US dollars. On September 15th, the booking is accepted.
Along with the new set-top box, Apple Pictures Store will also provide a large number of 4K HDR movies, which will come from a number of Hollywood production companies, such as 20th Century Fox, Lions Gate, Universal, Paramount, Sony, Warner Brothers and so on. Apple also announced that the selling price of 4K movies will remain at the same price as high-definition movies. This is the result of the arduous negotiations between Apple and Hollywood.
Some analysts pointed out that in terms of video service resolution, Apple is currently in a backward position, lagging behind Roku, Amazon, Google (microblogging) and other companies.
Apple's release of 4K TV set-top boxes merely caught up with the pace of development in the industry.
However, taking into account the fact that Apple has always been the “reliable†reaper in the related industries, this 4K set-top box will be introduced late this time, which means that 4K is already on the eve of the eruption and will usher in a period of rapid growth.
2 actions
Independently and evenly, following China Unicom and China Telecom’s promotion of 4K in IPTV, China Mobile is even preparing to launch its own 4K TV brand “China Mobileâ€, which is also China’s first operator’s own TV brand.
It is reported that this time, China Mobile and BOE cooperation launched BOE (BOE) has a strong panel resources, the whole machine intelligent manufacturing capabilities, and software and system solutions, and China Mobile's own marketing channels are very strong.
The 4K user coverage rate of IPTV in Guangdong also indicates that 4K is in explosive growth phase: 4K box users have reached 5.95 million, accounting for 77.1%; non-4K box users have 1.77 million, accounting for 22.9%.
As for the content level, with the popularity of the 4K shooting in the upper reaches, this short board is gradually being filled up. Of course, the most attractive is the 4K blockbuster. According to data from an IPTV platform in the North, the payment rate of 4K users is much higher than expected.
However, 4K content can not be said that everything is in order. According to information disclosed by Apple, the 4K movies and high-definition price for the same price are the result of Hollywood's hacking. It can be seen that Hollywood has a strong position in 4K content. Unfortunately, Hollywood does not seem to be preparing for the large-scale introduction of its 4K content into the Chinese market because of concerns about copyright protection in the Chinese market.
Speaking of radio and television, it is also quickly entering the circuit with the role of chase:
Not long ago, 4K Garden, the only 4K content production and distribution platform in China, successfully completed 60 million rounds of A round of financing. The investors include Southern Media Fusion Fund, Heyi Capital, Shandong Radio and TV Network, and Qianhaimu Fund. Shandong Radio and TV Network as an investor in the 4K industry, can be considered another way.
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