Apple CEO Tim Cook has repeatedly stated in public that augmented reality has great prospects for development. The ultimate goal of augmented reality is to incorporate computer graphics and information into everyday life. Although Apple has never disclosed the specific form of its future products, Apple's next-generation iPhone will face tremendous pressure both in terms of product performance and sales volume. There are a lot of rumors about the iPhone 8, such as better display, longer battery life, etc., but the most anticipated is that the iPhone 8 will have a 3D camera, and the 3D camera is the first to enter the augmented reality step.
It is reported that in recent years, Apple has successively acquired several augmented reality startup companies, including FlyBy Media and Metaio, and even set up a special team to focus on 3D camera projects. According to a recent analysis by the UBS Group, Apple has more than 1,000 engineers researching AR-related projects in Israel, and specific products are expected to land on the iPhone 8.
In AR-related technologies, Apple had previously obtained AR screens, AR navigation and other patents. After Apple acquired PrimeSense, Apple recently obtained a patent related to a 3D depth camera. The patent may implement gesture recognition and face recognition functions, and may also be applied to games or other applications.
In addition, Kelly Securities analyst Guo Mingchi, who has repeatedly disclosed information related to Apple products, also explained his views on Apple's 3D sensors. He said that this is Apple's research and development results in the related components spent 1 to 2 years, and that the upcoming mobile phone 3D camera will replace the previous sensor.
In general, AR will be a strategic breakthrough point for Apple to deploy its next-generation products.
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