Healthy home appliance industry development trend

The increasingly serious environmental problems have caused people's attention and brought about the product concept of healthy home appliances. At present, there are still no professional definitions for healthy home appliances. In general, home appliances that are helpful to people's health can be called healthy home appliances, such as purifiers and water purifiers that are very popular recently.

According to forecasts from research institute Yikang, by 2020, the scale of the healthy household appliances market will reach 200 billion yuan, of which the market size of air purifiers will reach 86.6 billion yuan, and the market scale of water purification equipment will reach 110 billion yuan.

Environmental Factors Drive Healthy Home Appliance Development

The current issues of smog, water pollution, and food safety have become the focus of attention. Consumers' attention to health appliances has also increased. Appliance companies have also introduced a variety of products, such as TVs that do not hurt the eyes, antibacterial refrigerators, air conditioners that remove formaldehyde, water purifiers that remove impurities from water, and purifiers that remove PM2.5.

Judging from the most noticeable haze problems, the air quality problems in major cities such as Beijing have been particularly serious in recent years and have also contributed to the prosperity of the air purifier market. According to the data from China Excel, in November 2013, the sales growth of Beijing's empty net products reached 148.3%, while the increase of net free products in Shanghai in November also reached 68.0%.

Differentiated development is the key to victory

In addition to empty net products, the white electricity market has also introduced the concept of healthy appliances, such as washing machines with disinfection functions, refrigerators that remove odors and bacteria, and air conditioning products that purify air quality. There are many kinds of healthy appliances on the domestic market, but the author finds that the healthy appliances currently sold on the market have serious homogenization in their functions, which to some extent hinders the development of the industry.

According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, more than 90% of household appliances on the market have different health functions. Domestic enterprises have entered the field of healthy household appliances in full. Foreign home appliance manufacturers have also increased the investment and research and development of healthy appliances. This also shows that the development of healthy home appliances will be the mainstream trend in the development of home appliances.

To achieve success in the future market, home appliance manufacturers need to make efforts to differentiate their product features, create products that are different from other companies, and bring real benefits and benefits to consumers. Only in this way can they be in the future market. There is a place in it.